REACTOR Launches the Great Social Media Experiment

Why this experiment?

Everyone is talking about it and you can’t ignore it. We understand the value of social media for retail or product-based business, but here at REACTOR, we are skeptical if there is any true value or ROI in utilizing social media networks for a service-based business. Is it worth the time commitment or is it just another fad waiting to blow over?



We are committed to finding out if it’s worth it. Starting today, and over the next 10 weeks, we’ll be Tweeting, Facebooking, YouTubing and blogging on a regular basis to grow followers and build awareness of the REACTOR brand and what we’re all about. We’ll also add traditional media such as newsletters and press releases.

We will then attempt to capture any data that seems relevant to the experiment and post the results on the website. Here are some examples of data that we will be reporting on:
• website traffic
• blog traffic
• google search relevance (generic and specific terms)
• Twitter followers, mentions and retweets
• Facebook fans

Some questions we will try to answer:
• What happens if we have 1,000 people or more following us on Twitter?
• How will it affect our bottom line?
• Will our website traffic increase exponentially or just a little?
• Can we put a value on the hours spent to administer the social media?

Please follow our progress through the summer as we officially launch the Great Social Media Experiment!