Ad Agencies Social Media Success Stories

Agencies are obtaining new business by leading conversations with social media and being able to demonstrate their credibility within that arena, according to Michael Gass, New Business Consultant to Advertising and PR Agencies utilizing social media of Michael Gass Consulting.

He received word from Jaci Russo and The Russo Group that they had received their 12th new client of the year, CC's Community Coffee House. For those of you who don't know, CC's has over 30 locations in the state of Louisiana.

The reason for The Russo Groups' success is their ability to demonstrate the benefits of social media by how it has benefited their agency. They actually use the tools they recommend their clients to use and practice what they preach.

They've learned to lead conversations with their social media expertise that has opened up doors for this agency nationwide. Ninety-eight percent of their new business now comes from outside their market. That's pretty good for a small- to mid-size ad agency. (And since we're a small firm, this definitely caught our eye.)

The Russo Group isn't the only firm generating new business through social media. A few other agencies are also using Twitter, blogs and other networks to build awareness and gain new business opportunities.

The question we have is "Is this new business strictly social media work, and if so, is it merely being used as 'getting your foot in the door' for future advertising and designing business?"

To read the full article, visit fuelingnewsbusiness.com

(http://is.gd/1bRjh via @scottbait, @triveragirl, @michaelgass)