Weekly Stats: Week 5

At only five weeks into our experiment, we feel like we obviously haven't had long enough to really pull any useful data. But, from a quick glance, the money we have put into it in "man hours" isn't getting enough ROI to justify what we are doing.

We do still see a value in utilizing social media though. Online media outlets can demonstrate a business' priority in keeping an updated visible profile. Keeping active accounts with blogs and tweets shows the dedication a business has to getting and keeping it's name "out there." If you have a blog or twitter account and don't publish on a regular basis, it can be seen as stale.

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While the number of website hits is down, the rest of our stats are up, but not by any incredible number. At this rate we will not reach our goal by the end of the experiment.

This brings us to a few questions...

• Are the number of followers/friends really important to the success of the experiment that's sole purpose is to increase the ROI of a service-based business?
• Are blog readers really potential clients, or are we fishing in the wrong pond?
• To a business, is the time and money spent on utilizing social networking sites really worth doing all this?

Maybe we need to be a little more personal in our posts to get a better glimpse into inner walls of our company. Starting this week, we'll start to inject a little more of our personality and will see where that takes us in comparison to what we have been doing.

What do you think? Leave us a comment!