Weekly Stats: Week 7

(As always, click on chart for larger image)

This experiment is proving to be more difficult than we have imagined.  As you can see from the charts above, our numbers are either beginning to plateau or slip.  

The funny thing is, there are all these social media "believers" out there, but is anyone really making any money and affecting ROI simply by utilizing Twitter, blogs, and Facebook? 

We've read article after article about successfully using and increasing business through social media, most articles being very vague.  Only a few had mentioned exactly what they had done, and those businesses happened to have a very general public.  Unfortunately, our public is not so large.  

I think what we're starting to prove here is for a service-based business, utilizing social media is not worth the time and money spent on it.  Sure we get fans and followers, but it seems to be more for an entertainment crowd, rather than a business audience.