Interview with Ben Smith of World Company
Ben is what we would call a firm believer in Social Media, especially for business. He's the Social Media Manager for the World Company, a media empire based out of Lawrence, KS. Ben explains what it means to be the same person online as you are offline and shares a few tips on handling Social Media within the business space.
Interview with Devran Brower of The Halcyon Group
Why this experiment?
Everyone is talking about it and you can’t ignore it. We understand the value of social media for retail or product-based business, but here at REACTOR, we are skeptical if there is any true value or ROI in utilizing social media networks for a service-based business. Is it worth the time commitment or is it just another fad waiting to blow over?
We are committed to finding out if it’s worth it. Starting today, and over the next 10 weeks, we’ll be Tweeting, Facebooking, YouTubing and blogging on a regular basis to grow followers and build awareness of the REACTOR brand and what we’re all about. We’ll also add traditional media such as newsletters and press releases.
We will then attempt to capture any data that seems relevant to the experiment and post the results on the website. Here are some examples of data that we will be reporting on:
• website traffic
• blog traffic
• google search relevance (generic and specific terms)
• Twitter followers, mentions and retweets
• Facebook fans
Some questions we will try to answer:
• What happens if we have 1,000 people or more following us on Twitter?
• How will it affect our bottom line?
• Will our website traffic increase exponentially or just a little?
• Can we put a value on the hours spent to administer the social media?
Please follow our progress through the summer as we officially launch the Great Social Media Experiment!
These charts show our overall progress over a 12 week period beginning June 17 through August 31.
Great Social Media Experiment © 2009 REACTOR.
